New and Noteworthy: Industry Roundup
With June drawing to a close, we’ve identified the latest news and trends in the event planning and offline marketing world.
Spending continues to shift towards experiences and live events.
Since 1987, spending on experiences and live events has increased by 70% in the United States. With the rise of the Experience Economy, smart marketers are focusing their attention on crafting memorable experiences for their consumers through trade shows, conferences, and other lead-driven gatherings.
Direct mail remains a key part of any marketing strategy (when properly measured.)
As of 2017, e-commerce only accounts for 13% of the United States’ total retail sales. With 87% of consumers making their purchases in person, you can employ offline sales and marketing techniques to great effect across all channels with the right targeting and tracking.
AllSeated unveils the first dynamic virtual reality platform for event planning.
On June 26th, AllSeated introduced their new VR platform. Made with venues and event planners in mind, AllSteatedVR enables the creation of shareable 360-degree walkthroughs which clients can review and edit in real-time. The application is the first of its kind and the latest innovation in the growing VR industry.
Did we miss something major? What’s your opinion on what’s happening in our industry? Add your comments below – we’d love to hear from you.